Entry #5 Allstate Mayhem Commercial

 I chose the Allstate mayhem commercial where Dean Winters portrays as a teenage girl in a pink truck. This ad is hilariously accurate to teenage girls because first of all you see a bright pink truck. Which every girl dreams of! Mayhem coming out of the movies with his bedazzled flip phone and bright pink glasses!

The author of the commercial wanted us to see a glimpse of how teenage girls can be when driving. I believe they wanted us to feel how scared the parents would have been! The target audience was intended for parents and teenagers, probably because the parents should see the reality of teenagers on the road and for the teenagers because they can be as reckless as Mayhem!

The advertisement then proceeds to show Mayhem reading a text message from BFF Becky saying she's kissed Johnny then proceeds to say, "well that's a problem because I like Johnny, now im emotionally compromised and .... "WHOOSPIE." Mayhem runs into a car then drives off! He then says unfazed, "OMG Becky's not even hot!" It then cuts off to say,"If you got cut-rate insurance, you can be paying for this yourself." Meaning if you have the lowest monthly insurance, the hit-and-run teenager is not going to pay for it; you are. With Allstate, he says, "you can save money and be protected from Mayhem like me."

The commerical can be seen to capitalize on the stereotype that women are bad drivers, especially young teenage girls. For some people it may offensive and for some it may be hilariously funny. (Hilarious for me!) There is also an underlying critique about the dangers of texting and driving which caused the accident in the first place. This emphasis implies that teenage girls will text about issues that are "not serious" and because of that, they will cause accidents. However, it is very true if you text and drive that can cause an accident but the number of stereotypes in this advertisement is socially incorrect. I'm sure everyone has had this type of behavior behind the wheel from both male and female, young and old. On a final note, the commercial is still a funny advertisement with all the meaning behind it, the ad is doing what they intended to do, grabbing your attention and think about how you drive and if you need to rethink your auto insurance with Allstate!