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| Fully stocked shelf. |
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| Empty Shelf. |
The Stanley cup craze leaves us questioning “What is so special about this cup?”, Although these cups are cute but not worth taking a punch for!
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| Target Fights |
Stanley corporation antisipated the cups to go to male customers for campers or labor workers outside but they noticed they were gaining traction with women, so they shifted their product design to fit that new market. Due to that they started targeting their audience towards women with coming out with more colors and designs.
Coming back to the target fights, with all this going on we get to see a psychological phenomenon of the bandwagon effect. This is all psychological, Social media helps trust in a purchaser through influencers reviews and experiences. Then the consumers compare and contrast to keep up with the latest trends.
The truth is Stanley isnt just a cup anymore. It's ascended to a higher power. It's part of the aethetic of 2024. The more Stanley cups are sold out, the more people want it! But for a $45 cup is outrageous. The real question is, "Do I need a Pink Stanley cup?" the answer is, "Probaly not." but I just easily been influenced by the pretty pink color!
I remember Stanleys being the oversized coffee cup for men, back in the 90s. I was so surprised when I found one at home, and my wife said, "These are the new big thing." Very soon after, I saw every girl with a giant Stanley cup, adorned with little accessories and custom engravings. It's so strange how something old and mundane can explode in popularity due to internet virality. To be fair, they are really nice cups, and keep ice from melting for several days, so I think they are well worth the price.
ReplyDeleteThis was a fun read, very informative!
Hysteria, that feeling like they are missing out probably. I didn't know it was that serious, this is really funny.
ReplyDeleteHi Andrea! I am also guilty of being influenced to buy something that was recommended by a celebrity. I was gifted a Stanley for Christmas and was very excited! However, I do agree that the “craze” has gone a bit overboard. The prices that some people pay for these cups is absolutely absurd! Also, how people wait in line for hours, or even sleep in front of the store to get the new color drop?!?! Insanity! Great blog topic!
ReplyDeleteTimely topic and engaging entry. Nice balance of casual/professional in this post and infusing it with your personality and voice. Keep it up!
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